Otherwise it can restrict the bids set by the strategy and prevent you from reaching your impression share goal. It's important not to set this limit too low. The Max CPC bid limit is a cap on bids set by this bid strategy. Google Ads sets your bids to show your ad, based on your placement settings.įor example, if you choose an impression share target of 65% on the absolute top of the page, Google Ads will set your CPC bids to help show your ads on the absolute top of the page 65% of the total possible amount of times they could show. There are 3 options for the Target impression share strategy, depending on where you want your ads to show: on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results. Note: Impression share only includes the Google Search Network (excluding Search Partners). Target impression share won’t be applicable for every situation, so continue to align your bidding strategies to your campaigns’ goals. You could focus on Target impression share to ensure your brand is showing up when customers are conducting important searches nearby. Let’s say you run ads for a local shoe store but you’re competing with larger shoe stores. This bid strategy can also be useful in raising awareness of your brand. You can set the Target impression share to 100% and the system will then try to show your ad on 100% of auctions in that campaign. For example, let’s say you want your ad to show 100% of the time when a user searches for your brand. Target impression share can be useful for campaigns with brand terms. If you don’t yet know what type of automated bid strategy is right for you, read About automated bidding first. This article explains how Target impression share bidding works and what its settings are. Target impression share is available either as a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns. Target impression share is an automated bidding strategy that sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.
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